The worlds of ecommerce and social networking are rapidly converging and turning social platforms into powerful distribution channels for brands. The shift was slow to take off, but it is starting to accelerate thanks to a tipping point in global mobile adoption, the release of new shopping technologies by social media companies, and a disease outbreak in China. As such MRP is adding Long Social Commerce as a new theme that we will be tracking with a basket of stocks.
To read this Market Insight, you’ll need to sign in
If you don’t have a subscription, sign up or start a free trial .