Because of the coronavirus pandemic, social channels have seen more commerce activity as businesses, small and large, attempt to reach customers online. Target just debuted a virtual store on Instagram. Levi’s is building up its social commerce efforts on TikTok, Snap, Instagram and Pinterest. Facebook is rolling out shops on its namesake app and on Instagram. All these developments bode well for MRP’s Long Social Commerce theme, which we are reaffirming.
Related ETF: Global X Social Media Index ETF (SOCL)
To read this Market Insight, you’ll need to sign in
If you don’t have a subscription, sign up or start a free trial .
